A concept at the intersection of recruitment and the embryonic field of social media. The process of sourcing or recruiting candidates through the use of social platforms as promotional and/or advertising channels by employers and recruiters. It falls under two different categories. First is internet sourcing which uses social media profiles, blogs, and online communities to find and search for passive candidate data and information. The second is the social distribution which involves using social media platforms and networks as a means to distribute jobs either through HR vendors or through crowdsourcing where job seekers and other influencers share job openings within their online social networks.
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